Marketing Fundamentals – Small Business Success

Small business owners often focus on marketing their business when business is down and do a good job giving it a strong push to increase sales. But once the business gets busier (and other areas of the business need attention – the team is growing, product or service lines are expanding), less attention is giving to Marketing Fundamentals. After all the business is running well now… but it’s not. Without constantly giving attention to your marketing to feed your sales funnel, you will create a roller coaster business that’s up when you market your business and goes down when you pay less attention to your marketing. Sounds familiar?

“Business has only two functions – Marketing and Innovation.” ~ Milan Kundera

Why Marketing Important for Any Business ?

Marketing can be the spark of life for organizations. Many people however misunderstand the fundamentals of marketing. This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

COURSE ON STARTUPS MARKETING OR HOW TO BUILD THE FUTURE !

Understanding Marketing Fundamentals

What marketing is and what it means to be a marketer.
Branding and how to create a brand architecture
Brand promise, brand positioning and brand personality
Points of difference, points of parity and rational and emotional benefits
Example of great brands and branding
Style guides, why they matter, and how to create one
How do conduct market research
How to create a buyer persona
How to create campaigns towards your buying personas
Understanding the customer journey

In this course we will share with you the blueprint to your marketing success;

Identifying and targeting your consumers
knowing which customers to let go of is just as important as finding customers
The value you provide to the consumer
The value the customer offers your business
Do you have a unique business idea ? or its copy of another successful business model?

Course Toolkit

The course will also provide you with a toolkit you can apply to real world situations;

How segmentation, targeting and positioning methods can be used to acquire customers
How to use the marketing mix; product, price, promotion and place
Consumer behavior and how you can leverage market data to grow your business
How to use marketing strategies to position your company for maximum value creation

Who this Course is for