Sales and Marketing Training – Certified Corporate Sale Associate (CCSA)

Course designed for anyone interested in knowing more about Corporate Sales; learning key concepts in Corporate Sales as defined in the SMstudy^® Guide; and gaining a basic understanding of the Sales and Marketing framework that helps to manage sales and marketing efforts in any organization. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy^® Certified Corporate Sales Associate exam will validate your basic understanding of Corporate Sales. On passing the exam, you will be accredited as a SMstudy^®Certified Corporate Sales Associate.

Corporate Sales Course Modules

Module A: Origin of Sales & Marketing – Product knowledge.

Module B: Study market value, Market research &  Economy of scale.
Module C : Identifying target audience
Module D: Segmentation of target audience.
Module E:  Sales planning & Target setting .
Module F:  Designing sales process.
Module G: Pitching methodology & sales channels
Module H: Sales reporting & Sales forecasting & Evaluation.
Post Review Session & Project Work Presentation

 

Post Assessment & Project Final Presentation

• EXAM | Process of Certification | 30 Min
• Pre Assessment Session | 32 Cr. Hour
• Course Work | Project Work | 04 Cr. Hours
• Post Assessment & Final Presentation | 90 Min
• Exam | *60% score of Exam & Project Presentation mandatory for Certification

Certification Content

Module A – Origin of Sales & Marketing – Product Knowledge
– Sales origin & system of barter trade
– Traditional & conventional sales
– Approached of corporate sales in Pakistan
– Impact of business model & strategy over sales
– Understanding of Sales, Business Development & Marketing
– Introduction of corporate sales & its value in our industry
– Study method for product understanding

Module B – Market Value, Market Research & Economy of Scale
– Identify market need via research
– Competitor benchmarking through 4 P’s
– Identifying market size & product demand
– Research methods for Corporate selling

Module C – Identifying Target Audience
– Technical knowledge of product & services
– Core need of product usage
– Identifying 5 W’s

Module D – Segmentation of Target Audience
– Study on target audience
– Classification of audience through level, Income, budget etc.
– How to classified industry wise
– Segmentation model

Module E – Sales Planning & Target Setting
– How to plan sales activity
– How to set yearly, quarterly & monthly targets
– How to set yearly targets & KPI
– Using SWOT for planning
– Planning process & strategies development

Module F – Designing Sales Process
– Understand your buyer buying process
– Design strategically sales process
– Develop each step in sales process
– Manage and enforce sales process
– Evaluation of sales process

Module G – Pitching Methodology – Sales & Marketing Channels
– Identifying methods of sales
– Impact of digital media in pitching customer
– Impact of LinkedIn & Email marketing in corporate sales
– Tradition vs. conventional pitching methods
– Usage of cold calling, visit, e sales in developing leads

Module H – Sales Reporting & Sales Forecasting & Evaluation
– How to generate lead report
– How to generate closing reports
– How to sales reporting to top management
– How to forecast future sales through current sale evaluation
– Evaluation of sales systems

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