Oracle Responsys Marketing Platform Cloud Service Implementation Essentials

Oracle Responsys Marketing Platform Cloud Service Implementation Essentials – 1Z0 477

An Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist has the knowledge required to use the Oracle Marketing Cloud B2C solution, execute new client account configuration and activation, complete the initial configuration of a Responsys database to support client requirements, and integrate Responsys with third party systems. Individuals who earn this certification can create highly targeted and personalized promotional and triggered messaging campaigns.

Course Outline:

Module1:Responsys Data Model

Describe the Responsys Data Model
Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
Create and manage Filters, Segment Groups, and Seed Groups

Module2: Initial Configuration/Deliverability

Describe domain branding and domain delegation, and gather initial account settings
Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
Perform IP Warm Up and IP Ramp Up
Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
Implement conversion tracking
Configure subscription management

Module3:Integration: Interact Connect

Describe the Data Gateway Setup process
Configure Connect jobs to import data
Configure Contact Event Data (CED) exports

Module4:Creating and Managing Content

Create and manage documents
Read, write, and edit HTML code for emails
Apply responsive design techniques to emails

Module5:Campaigns/Forms

Create, manage, and test campaigns
Configure campaign settings in the Campaign Dashboard
Manage Campaign Categories, Link Categories, and Link Tables
Configure personalization using Built-in Functions or Responsys Personalization Language
Configure dynamic content modules
Create and manage forms

Module7:Programs

Design, manage, and publish programs
Analyze and test programs

Module8:Reporting

Interpret standard reports and dashboards
Create custom reports with measures and dimensions

Module9:Multi-Channel Campaigns

Implement Rapid Retargeter display campaigns
Create Short Message Service (SMS) campaigns

Module10:Partner Integrations

Describe how Responsys integrates with technology partners

Final PROJECT

Training Track : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials – 1Z0 477

INTERNATIONAL STUDENT FEE 500 USD

Job Interview Preparation (Soft Skills Questions & Answers)

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Internships, Freelance and Full-Time Work opportunities

Flexible Class Options

Week End Classes For Professionals SAT | SUN
Corporate Group Trainings Available
Online Classes – Live Virtual Class (L.V.C), Online Training