Salesforce Developer – Marketing Cloud Developer

Salesforce Developer – Marketing Cloud Developer

The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

Course Key Learnings

Configure and set up data models (data extensions, shared data extensions, Contact model).
Configure data import.
Work with customers and platform data (SQL, views, Send Log).
Write basic SQL, including join statements.
Create dynamic, personalized marketing assets using various scripting languages.
Build Marketing Cloud web experience (data forms, custom preference pages).
Explain subscription management.
Work through and resolve scenarios using REST and SOAP API.
Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.

Course Outline

Introduction to Salesforce Cloud
What is Salesforce Marketing Cloud
Configuration and Access
What is Email Studio
How to configure Triggered Sends
Configuring Content Builder
How to Configure Mobile Studio
How to Configure Audience Builder
What is Automation Studio and How to configure it?
Journey Builder overview and configuration
.Marketing Cloud Connect
CanopY project in Salesforce Marketing Cloud
Mock Interviews with Questions and Answers Discussion
Certification Preparation Session

About the Exam

Read on for details about the Salesforce Marketing Cloud Developer exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions
Time allotted to complete the exam: 105 minutes
Passing score: 63%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential