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Digital Marketing and Branding Specialist

Digital Marketing and branding course cover several aspects of the modern digital branding requirements, course specially designed as per the needs of fast growing corporate sector in Pakistani and International market.

Course Objectives

• The inter-relationship between paid, owned and earned media
• Consumer change and how it is altering brand communications
• Content marketing and how owned content can be distributed across company-owned digital media assets
• The value of Earned Media which interests your audience

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Course Contents

The Digital Consumer

1. Social Media Marketing Role
2. Compare and contrast marketer control versus consumer control
3. Examine consumer empowerment
4. Explore consumer participation and engagement

 Content Marketing

1. Examine content marketing and determine its value
2. Explore different strategies for content distribution
3. Identify some of the challenges associated with content marketing

Owned Media Assets 

1. Explore the concept of owned media and its importance to brands
2. Investigate the impact of owned media decision making
3. Examine a range of owned media assets and determine their value

Earned Media

1. Investigate brand engagement and why is it important
2. Examine and evaluate a range of engagement platforms
3. Identify different levels of engagement

Learn More about : Digital Marketing Diploma – All in One Course

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