Salesforce Marketing - Pardot Specialist in United Kingdom, England, Scotland, Ireland, Manchester

Salesforce Marketing – Pardot Specialist

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

Course Key Learnings

Has familiarity with the capabilities of the Pardot platform
Understands the lifecycle of visitors to prospects
Understands how to create and manage Pardot marketing assets, automation, and workflows
Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics
Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin
Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
Understand what Einstein features are available and how they compare to Pardot score

Course Outline

Course Introduction

Review Course Objectives
Set Learner Expectations
Review Housekeeping Items
Review Additional Course Resources
Explore Course Case Study

Salesforce Integration

Understand the Pardot-Salesforce Relationship
Sync Data Between Salesforce and Pardot
Enable the Pardot Lightning App in Salesforce
Create Custom Fields
Review Salesforce Campaigns

Administration

Create a Pardot Dashboard
Authenticate Your Email Sending Domains
Sync with Third-Party Applications Using Connectors
Restore Assets from the Recycle Bin
Create and Assign Users and User Groups
Understand Usage Governance

Visitors and Prospects

Understand Pardot Visitors
Understand Pardot Prospects

List Management

Create List Types
Organize Prospects Using Static Lists
Test Emails Using Test Lists

Personalization and Email Marketing

Personalize Your Emails with HML and Advanced Dynamic Content
Automate Email Marketing
Create Email Templates
See What Works Best for Your Audience Using AB Testing
Track Email Performance Using Email Reports

Forms and Landing Pages

Capture Leads with Forms
Convert Visitors to Leads Using Landing Pages
Track Leads with Forms and Landing Page Reports
Track Clicks Using Custom Redirects
Create Custom Redirect Reports

Lead Management

Trigger Page Actions
Automate Actions from a Marketing Element Using Completion Actions
Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
Create Repeatable, Criteria-Based Automation Rules
Create Dynamic Lists
Choose an Automation Tool

Lead Qualification

Understand Prospect Scoring
Grade Prospects Based on Profiles

Lead Nurturing

Build an Engagement Program
Create Engagement Program Reports

About the Exam

Read on for details about the Salesforce Certified Pardot Specialist exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
Time allotted to complete the exam: 90 minutes
Passing score: 72%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; course attendance highly recommended.