Google Ads (formerly known as Google AdWords) continues to be a powerhouse in the world of digital marketing, helping businesses reach customers at the moment they are searching for relevant products or services. Over the years, Google Ads has evolved, introducing advanced features that harness the power of automation, machine learning, and data-driven strategies. In this blog, we’ll explore what Google Ads is, its purpose, the relationship between Google Ads and SEO, and the latest trends and innovations shaping its future in 2024. What is Google Ads? Google Ads is an online advertising platform developed by Google, allowing businesses to
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