Advance Digital Marketing Diploma Course
Omni Academy’s Digital Marketing comprehensive (10 module’s) course has been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the theoretical and strategic approaches to digital marketing, as well as include engaging, practical activities so you learn how to create an effective digital strategy.
Module Info
Module 1: Introduction to Digital Marketing
What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
- Principles of Digital Marketing
- Digital Research
- Developing Objectives
- Cultural Research
- Connecting with the Customer
Module 2: Social Media Marketing
- Key Social Platforms for Digital Marketing
- Growing and Engaging an Audience
- Developing Data-Driven Audience and Campaign Insights
- Setting up a Social Media Experience for a Business
- Creating and Optimising Social Media Campaigns
Module 3: Paid Search (PPC) using Google Ads
- Fundamentals of Paid Search
- Search Campaign Management
- Paid Search Campaign Measurement
- Paid Search Campaign Creation with Google Ads
Module 4: Email Marketing
- Email Marketing Fundamentals
- Email Design
- Testing and Optimising an Email Campaign
- Tools and Strategy
- Creating an Effective Email Campaign
- Marketing Automation
Module 5: Analytics with Google Analytics
- Web Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Monitoring Campaigns with Google Analytics Reports
- Setting Goals with Google Analytics
- Analysing and Recording Google Analytics Data
Module 6: Content Marketing
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance
Module 7: Search Engine Optimisation (SEO)
- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimise Organic Search Ranking
Module 8:Display and Video Advertising
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimisation
Module 9: Website Optimisation
- Web Design and Website Optimisation
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimisation
- Website Metrics and Developing Insight
Module 10: Digital Marketing Strategy
- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy
Who should take this course?
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Learning Options: Class Room Training | Live | ONLINE Class for Out of Country Students
Job Interview Preparation (Questions & Answers)
- Digital Marketing Job Interview Question
- SEO Job Interview Questions
- Social Media Manager Job Interview Questions
- Social Media Marketing Job Interview Question
- Marketing and Sales Job Interview Question
- Marketing Job Interview Question
- Tough Open-Ended Job Interview Questions
- What to Wear for Best Job Interview Attire
- Job Interview Question- What are You Passionate About?
- How to Prepare for a Job Promotion Interview
- Diploma Digital Marketing
🎥 Your FREE eLEARNING Courses (Click Here)
International fee: 500USD
Job Interview Preparation (Soft Skills Questions & Answers)
- Tough Open-Ended Job Interview Questions
- What to Wear for Best Job Interview Attire
- Job Interview Question- What are You Passionate About?
- How to Prepare for a Job Promotion Interview
🎥 Your FREE eLEARNING Courses (Click Here)
Internships, Freelance and Full-Time Work opportunities
Flexible Class Options
- Week End Classes For Professionals SAT | SUN
- Corporate Group Trainings Available
- Online Classes – Live Virtual Class (L.V.C), Online Training
Digital Marketing Diploma | Fed. Govt. Accredited
Flexible Learning Options
Morning / Evening Classes | Corporate Group Workshops
Weekend Classes For Professionals SAT or SUN
Online Classes – Live Virtual Class (L.V.C), Online Training
Digital Marketing Related Courses
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Digital Marketing | Online Marketing | Certification Course
Social Media Marketing (2 Months Approx)
Search Engine Optimization – Advanced SEO(2 Months Approx)
Google AdWords PPC | Online Advertising Expert Course
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