This course is designed to introduce young learners to the exciting world of online marketing. Over 2 months, campers will explore the fundamentals of digital marketing, creativity, communication, and technology — all while having fun with hands-on projects!
The camp aims to build skills like critical thinking, creativity, digital literacy, and teamwork, preparing kids for the future in an increasingly digital world.
2. Key Learnings
By the end of this camp, kids will:
- Understand what digital marketing is and why it matters
- Learn about different digital marketing channels (social media, email, SEO, content marketing, ads)
- Create engaging digital content like posts, videos, and blogs
- Gain basic skills in designing simple graphics and using marketing tools
- Understand the importance of audience targeting and branding
- Explore basics of data analytics to measure campaign success
- Practice teamwork and project management skills
- Build confidence in presenting their ideas and projects online
Content Outline
Week 1: Introduction to Digital Marketing
- What is marketing? Traditional vs digital
- Overview of digital marketing channels
- Fun quiz/game: spot the ads online
- Basic digital etiquette and safety
Week 2: Social Media Marketing Basics
- Popular platforms: Instagram, TikTok, YouTube basics
- Creating fun and safe social media content
- How hashtags and trends work
- Hands-on: Create a mock social media post or story
Week 3: Content Creation
- Writing catchy captions and titles
- Intro to blogs and vlogging
- Basics of photography and video shooting for social media
- Hands-on: Make a short video or blog post
Week 4: Graphic Design for Marketing
- Intro to simple graphic design tools (like Canva)
- Colors, fonts, and layout basics
- Create posters, flyers, or digital ads
- Group project: Design a mini campaign poster
Week 5: SEO and Website Basics
- What is SEO and why is it important?
- How websites and Google searches work
- Keyword basics and writing for the web
- Hands-on: Write a webpage or blog post with keywords
Week 6: Email Marketing & Influencer Basics
- What is email marketing?
- How influencers market products
- Write a simple email campaign
- Discuss ethics and safety in digital marketing
Week 7: Project Week & Presentation
- Final group projects: Create a full mini digital marketing campaign (choose product/service
Flexible Class Options
- Weekend Classes For Professionals SAT | SUN
- Online Classes – Live Virtual Class (L.V.C), Online Training
Related Courses
Digital Marketing | Online Marketing | Certification Course
Social Media Marketing (2 Months Approx)
Search Engine Optimization – Advanced SEO(2 Months Approx)
Google AdWords PPC | Online Advertising Expert Course
