Be the first to rate Google AdWords Course – Online Marketing
Google AdWords – PPC | Online Advertising Expert Course
The Google AdWords is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an Expert in Online Advertising.Omni Academy offer a complete Google AdWords – PPC – Online Advertingcourse ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.
Advertising Traditional Eco-System
Course objectives
Learn modern Digital Advertising Eco-System, all aspects of Google AdWords/ Google advertising network. After this course you will be able to;
- Have an in-depth understanding of different channels of Google advertising network such as Search, Display, Mobile & Video.
- Master the Google AdWords interface, to open and manage AdWords account.
- Formulate, plan and execute different types campaigns using Google Advertising network
- Have in-depth understanding about different types of biddings methods and biding strategies
- Master different ways to target user via different channels to market & re-market your product
Modern Digital Advertising Ecosystem
Course Audiance?
Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for
- Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry
- Digital Marketer, to master Google AdWords
- Traditional Marketer, to master online marketing techniques
- Entrepreneurs/Business owner, for using Google advertising network to promote their business.
AdWords Course – Key Learning
Lesson 01 – AdWords, PPC and Online Advertising Introduction
Lesson 02 – Account Structure
Lesson 03 – Keywords and Match Types
Lesson 04 – Creating Text and Search Ads
Lesson 05 – Ad Extensions
Lesson 06 – Display Ads
Lesson 07 – Display Targeting
Lesson 08 – Campaign Types and Settings
Lesson 09 – Advertising Metrics
Lesson 10 – Bidding and Bid Modifiers
Lesson 11 – Quality Score
Lesson 12 – AdWords Reports
Lesson 13 – AdWords Tools
Lesson 14 – Optimizing Your Account
Google Exam & certification
Google AdWords Certified Professional?
Complete Google AdWords Professional Training prepares you for the Google AdWords Certified Professional Exams. After the completion of the course you need to “Signup for Google Partners” and qualify 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. There is no registration cost for Google AdWords Certification Exams.
Pattern and duration of the exam:
| Exam | Description |
| AdWords Fundamentals | The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass. |
| Search Advertising | The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns. The exam has 98 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass. |
| Display Advertising | The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass. |
| Mobile Advertising | The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass. |
| Video Advertising | The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass. |
| Shopping Advertising | The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. The exam has 63 question, with a duration of 90 minutes. You need to score minimum of 80% to pass. |
Course FAQ’s
What are the prerequisites to attend the training?Individuals are expected to have an idea on the popular digital marketing topics, knowledge of the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore, it is advised that students complete the above sections before getting into the complex components of the courseClientele for this course?The audience attending our training are usually working professionals, who are looking to sharpening and upgrading their skills to face their competitive careers. Professionals in entry and mid-level positions find our training ideal.How is the job market for Online marketing professionals?The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. (Source: Monster.Com) This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.What are the international job and pay prospects ?The Omni Academy certificate you receive is a stamp of approval (SDC Partner Institute) for your domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry into Fortune 500 and E-commerce companies like Amazon, Ebay, and other top organizations. A survey conducted on Moz.org reported that the global average salary of online marketers is $65,766 and Entry level salaries start around $35,000. The Average salary for online marketers in the United States is $86,253. The job market is very competitive.
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