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IGCSE Business Studies (Online Classes)

IGCSE Business Studies syllabus develops learners’ understanding of business activity in the public and private sectors, and the importance of innovation and change. Learners find out how the major types of business organisation are established, financed and run, and how their activities are regulated. Factors influencing business decision-making are also considered, as are the essential values of cooperation and interdependence.

Learners not only study business concepts and techniques but also enhance related skills such as numeracy and enquiry. The syllabus provides both a foundation for further study at Cambridge International A Level and an ideal preparation for the world of work.

Content overview

1 Understanding business activity
This section introduces the underlying ideas and concepts of business and includes the purpose and nature of
business activity and how businesses can be classified. Enterprise and entrepreneurs, and why some businesses grow while others remain small are further important issues. How business size can be measured, types of business organisation, business objectives and stakeholder objectives are the concluding topics.

2 People in business
The focus is the functional area of human resources and includes the importance and methods of motivating a workforce. How businesses are organised and managed and the methods of recruitment, selection and training of employees are also considered. Finally, the section covers the importance and methods of effective internal and external communication.

3 Marketing
This section includes the role of marketing, the distinctions between niche and mass markets and the
techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section

.4 Operations management
The focus is the functional area of production and includes the meaning and methods of production and how productivity can be increased. The different costs of production and break-even analysis are covered. The section concludes with the importance and methods of achieving quality in the production process and location decisions of businesses.

5 Financial information and decisions
This finance and accounting section covers the need for and sources of business finance, cash-flow forecasting and working capital. Simple income statements are covered as well as statements of financial position and the analysis of accounts including why and how accounts are used.

6 External influences on business activity
This section focuses on different external influences on business activity and how these impact on a business.
It includes government influences on economic, environmental and ethical issues and how they impact on the functional areas of businesses. In addition, the international economy including globalisation and its effects on businesses and governments, multinational businesses and exchange rates are important issues. Legal constraints are an external influence to be considered but these influences are covered in the relevant functional areas above, as well as in this last section.

Details of the assessment

Paper 1 – Short Answer and Data Response
Written paper, 1 hour 30 minutes, 80 marks
The question paper comprises four questions requiring a mixture of short answers and structured data responses.
The paper assesses content drawn from the entire syllabus.
Each question is introduced by stimulus material. For some questions candidates will need to refer to the stimulus
material in their answers. The stimulus material may include tables, graphs and images.
Candidates answer all questions.
Candidates should be aware of the marks for each part question. These are printed on the question paper.
Candidates should use them as a guide to the amount of detail and length of response expected and to help them
manage their time effectively.
Candidates write their answers on the question paper.
The paper assesses the following assessment objectives:
AO1: Knowledge and understanding
AO2: Application
AO3: Analysis
AO4: Evaluation

Paper 2 – Case Study
Written paper, 1 hour 30 minutes, 80 marks
The question paper comprises four questions based on a case study, provided as an insert with the paper. The case
study includes appendices with data presented in a variety of forms, such as tables, graphs, newspaper extracts and
advertisements.
The paper assesses content drawn from the entire syllabus.
Candidates answer all questions.
Candidates should be aware of the marks for each part question. These are printed on the question paper.
Candidates should use them as a guide to the amount of detail and length of response expected and to help them
manage their time effectively.
Candidates write their answers on the question paper.
The paper assesses the following assessment objectives:
AO1: Knowledge and understanding
AO2: Application
AO3: Analysis
AO4: Evaluation