Salesforce Marketing - Marketing Cloud E-mail Specialist In Houston, UK England, Saudia, Australia

Salesforce Marketing – Marketing Cloud E-mail Specialist

The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

Course Key Learnings

Build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.
Build relational data models.
Send emails using email application sending methods.
Build complex email automations.
Create reports of email tracking data.
Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

Course Outline

Introduction to Salesforce Marketing Cloud
Administration
Subscriber and Data Management
Email Message Design and Creation
Message Testing, Delivery, and Email Marketing Best Practices
Marketing Automation
Analytics and Troubleshooting
Summary

About the Exam

Read on for details about the Salesforce Marketing Cloud Email Specialist exam.

Content: 60 multiple-choice/multiple-select questions, 5 unscored questions*
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.
References: No hard-copy or online materials may be referenced during the exam.

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