About Data-Driven Analytics: Practical Use Cases For Financial Services By capturing and leveraging massive volumes of data, financial services companies can capitalize on new data-driven business opportunities. As discussed in my last blog, the first step toward realizing this goal is to create a solid data management foundation that supports the analysis of both enterprise data and Big Data. Once this foundation is established, you can begin implementing machine learning algorithms to support automated decision-making and data-driven process optimization – helping you generate insights that create better customer experiences, improve operational efficiency, and drive sales (see Figure 1). Figure 1. Preparing for data-driven
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