Digital Marketing Career Insights

When I entered the digital marketing world, I believed that I had to become a master of every tool, algorithm, and platform at once. Four years and more than 100 campaigns later, I realize that digital marketing is not about doing everything – it’s about doing the right things extremely well. Here’s what experience, trial, and testing have taught me — the lessons from the real world no course or webinar could prepare me for. 1. Strategy Beats Tactics — Every Time In the beginning, I chased trends. “Try this new hack for Instagram growth!” “Use this tool for SEO!” But I quickly realized that chasing tactics without a strategy is like building a house on sand. A well-thought-out strategy, backed by clear goals, a defined audience, and a purpose, always outperforms shiny tricks. …