Digital Strategy vs. Digital Marketing

In today’s fast-paced digital world, businesses must have a strong online presence to stay ahead of the competition. However, many people confuse digital strategy with digital marketing, assuming they are interchangeable. While they are closely related, they serve different purposes. Understanding the distinction between digital strategy and digital marketing can help businesses create more effective campaigns and achieve long-term success. What is Digital Strategy? A digital strategy is a high-level plan that defines how a business will leverage digital technologies to achieve its goals. It is a comprehensive approach that outlines the vision, objectives, and overall direction a company takes …