About Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’, with many examples available on the importance of testing and measuring ongoing marketing activities. One area not looked as often, but encountered several times though out your career is the testing or user acceptance testing (UAT) of a new marketing solution which, although not part of your daily activities, is critical in the success and capability of your marketing efforts. Learn More What is User Acceptance Testing (UAT)? So what do we mean
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