The goal of this course is to connect the dots between what generative AI can do and how it can affect businesses in the real world. You will learn how to use Anthropic’s Claude AI model and advanced prompt engineering techniques to get real results in your sales and marketing workflows.
Instead of just learning how AI works, you’ll learn how to use it to get more leads, boost conversions, automate content creation, and get customers more involved across all digital channels.
Key Learnings
- Claude AI Foundations
- Prompt Engineering Mastery
- Sales Use Cases
- Marketing Use Cases
Course Content
Module 1: Introduction to Claude AI
- What is Claude AI & how it work
- Overview of AI landscape
- Use cases in business & daily work
Module 2: Getting Started
- Claude interface & setup
- Understanding models (Opus, Sonnet, Haiku)
- First prompts & basic interactions
Module 3: Prompt Engineering Fundamentals
- What is prompting & why it matters
- Prompt structures & frameworks
- Common mistakes + fixes
Module 4: Advanced Prompt Engineering
- Chain-of-thought prompting
- Role-based prompting
- Iterative prompting techniques
- Creating reusable prompt templates
Module 5: Working with Data & Documents
- Uploading PDFs & files
- Summarization & analysis
- Research workflows
- Extracting insights from large data
Module 6: Claude Artifacts & Projects
- Creating documents, visuals & outputs
- Building AI-powered assets
- Managing projects inside Claude
Module 7: Automation & AI Workflows
- Task automation using Claude
- Daily productivity systems
- AI for marketing & business workflows
Module 8: Integrations & Advanced Concepts
- Introduction to MCP (Model Context Protocol)
- Connecting external tools
- AI agents basics
Module 9: Real-World Projects
- Content generation system
- AI-powered portfolio
- Business automation setup
- Personal productivity assistant
Module 10: Ethics, Limitations & Best Practices
- AI safety & responsible use
- Understanding limitations
- Avoiding hallucinations
- Output evaluation techniques
Who Is This Course For?
- Business owners and entrepreneurs who want to automate processes
- Advertisers and digital marketers looking to enhance ad performance
- Bloggers, copywriters, and content producers looking for AI-powered efficiency
International Student Fees: USD 161$
Job Interview Preparation (Soft Skills Questions & Answers)
- Tough Open-Ended Job Interview Questions
- What to Wear for Best Job Interview Attire
- Job Interview Question- What are You Passionate About?
- How to Prepare for a Job Promotion Interview
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Flexible Class Options
- Weekend Classes For Professionals SAT | SUN
- Corporate Group Trainings Available
- Online Classes – Live Virtual Class (L.V.C), Online Training
Related Courses
Claude Ai and Prompt Engineering with Sales and Marketing Use cases Training
Claude AI Course – Basic to Advanced Training
Claude AI Certified Architect Foundation(CCAF) Training
Claude AI Certified Architect (CCA) Training
Certified Prompt Engineering Professional Training(CPEP)
Complete ChatGPT Prompt Engineering Course
Prompt Engineering for AI Training
