Summary
A Performance Marketing Executive is required to manage and optimize paid advertising campaigns on Meta (Facebook/Instagram) and TikTok. The role focuses on driving ROI, generating leads and sales, and improving campaign performance through data-driven marketing strategies. The candidate will also collaborate with creative teams to produce effective ad creatives and ensure proper budget utilization for maximum results.
Job Description
This role involves end-to-end management of performance marketing campaigns across Meta and TikTok platforms. The selected candidate will be responsible for creating, managing, and optimizing ad campaigns to achieve business goals such as lead generation, sales growth, and customer acquisition. The role requires continuous monitoring of campaign performance, testing different strategies, and making data-backed decisions to improve results. The position also involves coordination with design and content teams to ensure high-quality and engaging advertisements.
Key Responsibilities
- Plan, execute, and optimize Meta Ads and TikTok Ads campaigns
- Achieve targets for ROI, conversions, leads, and sales
- Manage advertising budgets and scaling strategies
- Conduct A/B testing for creatives, audiences, and placements
- Work with creative teams for ad design and copy
- Monitor campaign performance and generate reports
- Implement retargeting strategies for better conversions
- Analyze data to improve campaign performance continuously
Requirements
- 1–2 years of experience in Performance Marketing
- Hands-on experience with Meta Ads Manager and TikTok Ads Manager
- Strong understanding of audience targeting, retargeting, and scaling
- Experience in eCommerce or lead generation campaigns is a plus
- Strong analytical and reporting skills
- Ability to work in a fast-paced, performance-driven environment
Key Skills
- Meta Ads & TikTok Ads Management
- Performance Campaign Optimization
- Data Analysis & Reporting
- A/B Testing
- Budget Management
- Audience Targeting & Retargeting
- Creative Collaboration
- ROI & Conversion Optimization
How to Apply
Send your CV on WhatsApp: 0316-8224831
OR Email: Hr@amzoner.com
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Job Features
| Job Category | Digital Marketing |
| Communication skills | 1 |
| Team work | 2 |
| Time management | 3 |
