Senior Marketing Manager | Karachi

Employment Type: Full-time
Location : Karachi

Females Candidates Prefered

About the Role

We are looking for a Senior Marketing Manager to lead the complete marketing engine across SEO, organic search, paid media, social media, content, and creative for three brands.

This is a hands-on senior management role for someone who combines strong strategic thinking with practical execution. The ideal candidate should have proven expertise in SEO, digital marketing, performance marketing, analytics, and team leadership.

Key Responsibilities

• Develop and execute the overall digital marketing strategy across three brands.
• Own the SEO and organic search strategy, including technical, on-page, off-page, keyword research, content strategy, and performance optimization.
• Plan, manage, and optimize paid marketing campaigns across relevant digital platforms.
• Develop and manage separate social media strategies for each brand.
• Oversee content and creative requirements to ensure consistent brand communication.
• Own marketing budgets and monitor channel-level ROI, CPL, conversions, and overall performance.
• Build, manage, and develop a high-performing marketing team.
• Establish proper governance and ensure secure, organized, in-house access to all marketing platforms and accounts.
• Use analytics and live dashboards to monitor performance and identify growth opportunities.
• Prepare and present monthly marketing performance reports for each brand.
• Conduct market and competitor analysis to identify new opportunities.
• Work closely with management and other departments to align marketing activities with business and revenue objectives.
• Stay updated with the latest developments in SEO, AI, paid advertising, social media, analytics, and digital marketing.

Requirements

• 5+ years of experience in digital marketing, SEO, or a related field, with relevant senior-level management experience.
• Strong, hands-on expertise in SEO, with demonstrable results.
• Proven experience managing digital marketing budgets and delivering measurable ROI.
• Strong understanding of Google Analytics/GA4, Search Console, SEO tools, paid advertising platforms, and social media analytics.
• Experience managing multiple brands or marketing projects simultaneously.
• Proven team leadership and people-management skills.
• Strong analytical, communication, and problem-solving abilities.
• Ability to work independently, take ownership, and remain actively involved in execution.
• Experience in lead generation and performance marketing will be highly preferred.

Share your resume to hr@omni-academy.com

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