Summary
We are looking for a results-driven Digital Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms. The role focuses on lead generation, performance marketing, and improving campaign performance for high-quality conversions.
Job Description
We are expanding our digital presence and need a skilled digital marketer who can independently plan, execute, and optimize paid campaigns. You will be responsible for driving qualified leads through data-driven strategies, improving ROI, and managing multi-platform advertising efforts in a fast-paced remote environment (EST working hours).
Key Responsibilities
- Plan, manage, and optimize paid ad campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, YouTube, and Microsoft Ads
- Develop and implement lead generation and conversion optimization strategies
- Monitor campaign performance and improve ROI and cost efficiency
- Execute audience targeting, retargeting, and funnel strategies
- Conduct A/B testing for ads, creatives, and landing pages
- Analyze campaign data and prepare performance reports with insights
- Collaborate with design and development teams for campaign execution and branding consistency
- Stay updated with digital marketing trends and platform updates
Requirements
- Minimum 2 years of experience in digital marketing / performance advertising
- Hands-on experience with Meta, Google Ads, TikTok, LinkedIn, YouTube, and Bing Ads
- Strong understanding of lead generation funnels and conversion tracking
- Proven ability to scale and optimize paid campaigns
- Strong communication and analytical skills
- Ability to work independently and meet deadlines
- Comfortable working EST timezone hours
- Stable internet connection for remote work
Bonus (Preferred)
- Experience in Canadian immigration or service-based industry
- Familiarity with tools like SuiteCRM, Mailchimp, or similar marketing automation platforms
How to Apply
Send your application to: shahab@immigrationmatters.info
Include:
- Updated Resume
- Portfolio (campaign results, dashboards, or case studies preferred)
Subject Line:
Application – Digital Marketer
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Job Features
| Job Category | Digital Marketing |
| Communication skills | 1 |
| Team management | 2 |
| Time management | 3 |
